Online Registration Necessary

By Katherine Bonfante, Managing Editor, Digital Media

So, once in a while you browse the Web and you come upon this cool site—like ControlDesign.com—that has all the information you’re looking for and more. But then when you start clicking away, these pop-up boxes jump out, asking you to register.

Register? What is that?

Suddenly, you think that the amazing new site you just discovered wants to know everything about you—age, religion, home address, phone number, what time you go to bed, marital status and so on. Why do they want to know so much about you? All you want to do is use the content they offer on the online pages. Why must you let them into your inner circle and have them know everything, from your Social Security number to the color of your socks?

ControlDesign.com isn’t like that.

Yes, I know that, when you visit us, we do have friendly boxes—if you haven’t registered on our site yet—that ask you to register with us, too. However, we don’t want every detail of your life. We don’t ask for much. We just want to get to know you better and be able to provide you with what you want and need.

When you visit us, all we ask for is your email address—a working email address please.

Yes, I know that right now you’re asking, “Why should I give you my email address?” Well, there are so many benefits to giving us your email address that I don’t even know how to start telling you about them.

Let’s see. Once you register, you can access premium content that is not open to everyone. This premium content varies from exclusive articles, video reports and white papers to market research reports and more.

Once you register with us, you can receive our various newsletters and white paper alerts. Don’t worry, we won’t bombard you with emails. You decide which content you want to get. You tell us which of our alerts—one, two, all or none—you want to receive. Through our email alerts, we tell you about the latest industry news, industry technological advances and events that are happening. You get to read our most popular and exclusive content, and you get to read it first.

Registering with us also gives you access to exclusive white papers. Our white papers can help you with industry problems you could be facing daily. They offer solutions, and you can’t get this information for free anywhere else.

Other benefits of registering with us include becoming part of our community, the Machine Builder Forum. This no-cost, no-strings-attached registration gives you access to our forum where you can comment on and participate in conversations with our editors and our industry experts. In our forum, you can post questions, comments or just read what your peers are saying.

Our registration allows you to read exclusive content and recommend it to your own peers. Don’t be afraid. The benefits outweigh the few seconds it takes you to register.