You aren't "lucky" enough to have no competition, so building custom machines on deadline and offering quick delivery is critical to getting the order. Which of the practices described in "Seize the Advantage" have the most value to you?
Walt Boyes just posted this message: "Go visit www.us-cert.gov/control_systems" on Twitter. (If you're not following @waltboyes, why not? Seriously, Twitter isn't just about wasting time at work. But I digress.