Megatrends to Impact Business in Nine Areas

Yokogawa Users Group Conference Keynote Speaker Stresses the Need for Companies to Innovate for the Future...or Else

By Aaron Hand

For a users conference focused largely on getting the most out of tools today, a keynote speaker harping on the need to innovate toward the megatrends of tomorrow might seem somewhat impractical.

Richard Sear, vice president–visionary innovation at Frost & Sullivan, acknowledged that fact during his presentation last month at the Yokogawa Users Group Conference in New Orleans. But then he went on to emphasize — in a whirlwind tour of the megatrends that will need to be addressed by 2020 — just how important it is for companies to innovate.

"We really have to look farther out in the future. The time for us to innovate is shortening dramatically," Sear said. "Over the next 10 years, 60% of the companies that exist — small and large — are going to disappear…because they've been out-innovated."

Sear focused the audience's attention on nine key areas where megatrends will have a global, transformational and sustainable impact on the way we think about business: urbanization, "smart" as the new green, social trends, new business models, technology, mobility, economies, infrastructure and healthcare.

(Technology Trends Ahead)

Much of the discussion centered around the changing face of the world's population. Sear talked about urbanization leading to the "city as a customer." More societies pushing from agrarian to service-based cultures will lead to the evolution of mega cities, mega regions, mega corridors and mega slums.

Cities overall are having a disproportionate impact on the GDP of countries that they reside in. But perhaps more significant are the approximately 2 billion people who will be living in mega slums (informal settlements) by 2020. That's out of a total world population of 7.5 billion people, representing a huge relatively untapped market. "It's really quite an interesting phenomenon," Sear said. "They've gone from something that we don't really want to deal with to now something largely being viewed as a center of commerce. We need a way to capitalize on the unearned income in those areas."

This is particularly an issue in Africa, where currently only one mega city exists. In Nigeria, for example, they're looking for ways to integrate the slums into a formal economy.

Africa is probably one of the most interesting places, Sear commented. "At the moment, they don't have the broadband access to make them innovative, but they soon will," he said. The continent is struggling with its telecom infrastructure, but will see it emerge in the years to come.

We're living in an increasingly connected world, with more than 80 billion devices expected to be connected by 2020. Frost & Sullivan predicts there will be 10 connected devices for every household; five connected devices for every user; 5 billion Internet users; and 500 devices with unique digital IDs per square kilometer. "Forget privacy. It will not exist," Sear said. "You will have to just deal with the idea that your information will be out there."

It was the notion of reduced privacy and the contentious issue of rising healthcare costs in the U.S. that created perhaps the most buzz following Sear's presentation — particularly with the idea that people could someday reduce their health insurance premiums by getting a chip implanted in themselves.

Insurance companies are "adamant," Sear said, that healthcare cost issues will be solved with such implanted chips. "Choose a low premium and you're chipped; higher premium and you're not. But that option might also disappear over time." Sear described it as the only way to manage healthcare costs, "no matter who wins the election."

Some other provocative technologies that Sear spoke of included an array of technologies such as "actual" smart meters in the home that could adjust room climate based on who's in the room, and switch the house off and turn on security when you leave; smart bandages that not only help the healing process but know when they've reached their minimal point of efficacy and need to be changed; virtual dressing rooms for online shopping that work with in-home holographics incorporating touch-sensitive pads to also get the feel of the clothing; combining social networking with technology to help you know what products to buy at the grocery store; smart cars in an era of "micromobility;" and more.

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