Beckhoff Forges Ahead

What’s the best way to gain market share? By investing during a downturn. Beckhoff Automation is doing just that in a number of ways.

First, they substantially increased the size of their booth at the recent Hanover Fair in Germany. Second, they continue to support their relatively expensive direct sales model in the U.S. because they believe it provides superior service to their clients. Third, they just completed a multi-city tour in the U.S. to educate existing and perspective customers on their products and services.

Your correspondent attended the kickoff session of the tour which was held in Anaheim, Calif. Beckhoff assembled an impressive team of experts, many of them from HQ in Germany, to make presentations and answer technical questions.

A highlight of the session was a presentation by Mike Misik, president of Belco Packaging Systems. Misik told the audience why he switched to Beckhoff, and how their solutions enabled his company to automate a complex high-speed packaging machine.