Product Research Study: Early Returns

We're about to close the study, so if you had intentions to add your voice, tempus fugit, folks, and a carpe diem for good measure. But here's an interesting preliminary result for those of you who've participated. The rest of you, avert your eyes.

Around 57% of you say you've changed suppliers for at least one significant automation component in the past year.  I find that to be a remarkably high percentage, but it's a consistent finding every time we ask the question.  Now, about 1 in every 8 say they switched because of customer insistence. I get that. But every year about 3 in 10 of you say you're switching because of price. I didn't think there was that much volatility. And I'd think that can create other problems for you.

Can some of you add a little depth of understanding to this?