Manufacturers are placing more demands on the motors that power their equipment. Efficiencies that enhance production speed as well as energy savings are top priorities. Examples from plastic extruder and industrial compressor builders demonstrate how recent changes in motor design and their enclosures are meeting the demand for ever-higher efficiency. Motor maintenance requirements are a big concern for users who need dependable machine uptime. Where's energy consumption on your customers' priority lists? Are they saying they want energy-efficient motors? Are they ready to pay the up-front premium?