Communication within a start-up is pretty straightforward. If you have a question about a new product launch, you go directly to the owner or CEO. Problems with a design flaw? Talk to your lead engineer. As that business scales, your lines of communication become more complex. You may need to send information through multiple channels to get an answer. Without an easy way to send or retrieve information, it might get lost or misinterpreted or you may wait days for an answer.
Anyone who has worked in that environment knows the inherent challenges.
Similarly, when organizations implement new industrial IoT solutions, they may work fine at first but become less effective as the project or company scales. The more capabilities you add, the more connections you create throughout your data systems.