.........of some early returns from our annual Product Research and Buying Habits study, turned up one finding that surprised me.
Asked to indicate the importance of a handful of product and company factors in influencing their product decisions, a full 1/3rd of the respondents thus far say it's not very important to read/view/hear about a favorable outcome by a user of a product, via some independent information source (magazine, non-vendor web site, etc.)
