Dassault Systèmes unveils water protection campaign

Dec. 16, 2020
The Water for Life program aims to enable industry to consume smarter and protect the precious resource as a continuation of the company's campaign to increase awareness of societal and environmental challenges

Dassault Systèmes have unveiled Water for Life, the next act in its The Only Progress is Human campaign to increase awareness of societal and environmental challenges and inspire the use of virtual worlds to drive sustainable innovations. Water for Life combines the themes of water and consumption to explore the challenge of how industry can consume smarter and protect the world’s most precious resource, which is threatened by overconsumption. The campaign is part of the company’s commitment to support the United Nations Sustainable Development Goals, and in particular SDG 6 to ensure availability and sustainable management of water and sanitation for all.

Through Water for Life, Dassault Systèmes is hoping to help its customers address this challenge from three angles: measure and optimize, innovate and create and educate. First, it will drive the 3DEXPERIENCE platform as an accelerator for measuring and optimizing the water footprint of businesses by providing customers with integrated industry solutions that deliver data on the water consumption associated with the experience they are creating and the impacts of various design options. In the future, AI-generated recommendations will guide them toward the creation of new and more sustainable products, services and experiences.

Dassault Systèmes will also support the idea of a water handprint through its 3DEXPERIENCE Lab. This will be achieved by using collective intelligence to accelerate disruptive innovations such as EEL Energy that transform processes in industries needing to reduce their water consumption, as well as by reinforcing this engagement with a partnership of incubators worldwide such as OceanHub Africa.

It plans to nurture educational programs that aim to increase awareness of major water-related issues and inspire future generations to conserve this resource, such as the Mission Ocean project in France that is supported by La Fondation Dassault Systèmes.

"The world is recognizing the urgency of preserving water and moving toward a new era of responsibility and sustainability," said Bernard Charlès, vice chairman and CEO, Dassault Systèmes. "Industry has its role to play in this ‘UN Decade to Deliver. Virtual universes are a key enabler for our customers to imagine, design, and test the radically new products, materials and manufacturing processes needed in tomorrow’s more sustainable economy. Through new industry solutions, we can become the world’s number one partner for a more sustainable industry renaissance that meets Paris Agreement goals."

Water for Life was officially launched in a video featuring Bernard Charlès alongside the professional explorer and adventurer Mike Horn, who share the same passion for water conservation.

"As a professional explorer, I witnessed firsthand how human activities directly impacted the state of our Earth," said Horn. "It is crucial for humans to take care of it, and more importantly in preserving water, our most precious resource. I am happy that not only the UN, NGOs and politicians meet this goal but also that industrial leaders like Bernard Charlès, CEO of Dassault Systèmes stress the importance of this key topic."

Launched in February 2020, The Only Progress is Human is a communications campaign that aims to increase awareness of today’s societal and environmental challenges, and inspire people to use the virtual world to gain deeper insights into these challenges and drive sustainable innovations for a better future.

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