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Endress+Hauser establishes new Middle East organization headquartered in Dubai

Sept. 3, 2020
Effective July 1, 2020, Tariq Bakeer has assumed overall responsibility for the region as regional managing director of Endress+Hauser Middle East

Endress+Hauser is strengthening the group’s presence on the Arabian Peninsula with the establishment of Endress+Hauser Middle East. The new organization, headquartered in Dubai, will lead and support all regional solutions, sales and service activities, including Endress+Hauser sales centers and sales representatives in the Middle East region.

Endress+Hauser Middle East will complement the existing sales and service structures. According to the group, the reorganization is designed to ensure the its sustainable success in the region.

Effective July 1, 2020, Tariq Bakeer has assumed overall responsibility for the region as regional managing director of Endress+Hauser Middle East. He has been with Endress+Hauser for 14 years in various roles and looks back on a highly accomplished career. Tariq Bakeer will be supported by a regional management team committed to effectively implementing the new structures and processes.

"We have realigned and simplified our regional organization to achieve better market focus and execution," said Bakeer "The well-established set-up in the Middle East has been amended to increase customer proximity, ensure ongoing high quality of sales and service operations, expand all customer-focused activities and create a lean and future-oriented business."

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