Nation Building

Industrial Factory Automation: Editor in Chief Joe Feeley wants to tell you about the next set of changes to and examples we might take from Red Sox Nation.

By Joe Feeley, Editor in Chief

The events of the day have handed me the opportunity of a lifetime to use this column--shamelessly disguised as an analogy to important events and happenings in the machine builder community--as a tribute to the ultimate victory of the long-suffering Red Sox Nation. Millions of full-blooded Nation members have uncurled themselves from a reflexive fetal position of anxiety and fatalism that occurs during some Octobers, and now have an inexhaustible need to both proclaim and read about their salvation in any and every available printed page.

About the only thing that might deter me from this mission would be if I had more important news to pass along to readers this month.

It turns out that I do.

In August, I gave you a bit of advance notice about our work in progress to dynamite our old web site philosophy and introduce, a better approach to providing well-focused, comprehensive and very actionable user-centric content that helps you solve the problem or clarify the issue that brought you to us in the first place.

It's time for an update. In October, we rebuilt the home page and channel pages in a way that puts the content more readily at hand and more clearly defines locations of industry-relevant content such as white papers, sources other than the magazine itself, and our own unique content. I need you to test drive it and see how it holds the road for you.

In about ten days,  you'll be able to go to and sign up for two new tightly focused e-newsletters, MotionControl Insider and MachineVision Insider. Published once a month, these e-newsletters home in on their subjects with an abundance of fresh content--compiled from every worthwhile source we can find--dedicated solely to those two fast-evolving machine automation segments.

With MotionControl Insider, expect to find discussion and user evidence on subjects ranging from migration of line shafts to coordinated digital servos, to whether or not electric or hydraulic-power is the right application choice, to the uptime gains that come from true integrated motion.

MachineVision Insider will explore vision and its role as a feedback sensor as well as an inspection tool, argue about how smart a smart camera is, and find evidence that machine vision is being applied in areas that might surprise you.

If those technology areas are too narrow for you, you can still enjoy the long-standing—also newly enhanced--Control Design e-news you've been receiving. The two new e-newsletters, however, are oopt-in. You won't get them unless you sign up. We want to make sure the audience is dead on with the content.

I also can tell you that our masthead now includes a Managing Editor for digital content. Rick Pedraza's responsibility is to mastermind the focused placement of the content he and all the Control Design editors develop and find for the ever-deeper niched functional sub-sites that support the main site channels and richly feed our e-newsletters.

So, this is where we're at, but it won't stop here. We want to be at the forefront of a growing online machine automation community that builds kinship from exchanging best practices, ideas, and thoughts about the current and future state of machine control. We want you to think of first when you have machine control information needs. We aim to provide the content that helps you think that way.

We all should have high expectations of ourselves as members of a fast-growing Machine Builder Nation. And, if we do it right, we won&rsquot fear unforeseen upsets and disappointments. As it affects our jobs, we'll find success and expect to win from the outset.

Trust me, right now, in at least one other Nation, that's a good feeling.
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