Festo has opened its first North American Festo Experience Center in the heart of Silicon Valley. According to the company, Silicon Valley was the optimum site for its newest experience center.

The 5,000 square-foot Festo Experience Center, Santa Clara, features a demonstration hall where augmented reality devices allow visitors to virtually experience manufacturing and processing systems used in such industries as semiconductors and electronics, solar and flat panel, assembly and test, medical technology, laboratory automation, food & packaging and process automation. Rotating exhibits showcase active and static displays of the latest automated manufacturing and processing solutions.

The Experience Center also features a laboratory for focused customer solutions and training and meeting areas.

"From the market penetration perspective, the Festo Experience Center, Santa Clara, will bring our people closer to existing customers in the semiconductor, life sciences, and other industries and open the door to developing new strategic relationships," said Richard J. Huss, president of Festo US. "From a solutions development perspective, Festo teams will be enriched by being in the heart of one of the most dynamic innovation incubators in the world. All of this energy will be put toward helping customers make things and control processes better, faster, and with greater flexibly by linking automation technology with Big Data and cloud computing."

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