Hannover Messe 2016 to highlight real-world implementations of Industry 4.0

The event will also be a powerful vehicle for next-generation economic policies on a global scale with the U.S. acting as this year's Partner Country.

Hannover Messe 2016, set for April 25-29, will be a global hotspot for the latest Industry 4.0 solutions and more.

According to show spokesmen, true to the fair’s 2016 lead theme of “Integrated Industry─Discover Solutions,” visitors will be able to explore real-world ideas on how to make factories and energy systems smart by means of digital technology.

“A world-first this year will be more than 100 examples of real-world implementations of Industry 4.0," said Dr. Jochen Köckler, Deutsche Messe managing board member responsible for Hannover Messe. "That’s an unparalleled achievement.”

At the event, visitors with backgrounds in manufacturing can learn how it's possible to systematically turn production plants into smart factories. Visitors from the energy industry can explore how to take energy systems to the digital dimension.

Related on-demand webcast: The industrial internet revolution and what it means for you

Announced last fall, the United States will also act as Partner Country for the 2016 event. Larry Turner, president and CEO of Hannover Fairs USA, made the partnership announcement at UI Labs’ Digital Manufacturing and Design Innovation Institute (DMDII).

“In April, the world’s key drivers of industrial digitalization will all be in Hannover─among them German specialists from the fields of mechanical and electrical engineering and the electronics industry, as well as leading U.S. software providers and Asian firms focused on making industrial digitalization a tangible reality,” said Köckler. "This all adds up to promising new partnerships and business models on the road to the next industrial revolution.”

This all adds up to promising new partnerships and business models on the road to the next industrial revolution.

– Dr. Jochen Köckler, Deutsche Messe managing board member

Hannover Messe will also be a powerful vehicle for next-generation economic policies of global scale. “The U.S. as this year’s Partner Country, German industry and their European partners are all intent on leveraging the fair to promote the Transatlantic Trade and Investment Partnership (T-TIP) free trade agreement,” added Köckler.

“We share the view of Germany’s leading industry associations that the T-TIP will promote growth and employment on both sides of the Atlantic in the fields of mechanical and electrical engineering and the electronics industry. With its focus on industrial automation and energy and a strong lineup of some 5,000 exhibitors from 70 different countries, Hannover Messe is the perfect platform for transparent and constructive dialogue in support of the T-TIP.

“And the fact that President Barack Obama will be jointly opening the show with Chancellor Angela Merkel makes a strong statement on the pivotal importance of Hannover Messe as a global stage,” remarked Köckler. In addition to focusing on the T-TIP, President Obama will also be discussing direct foreign investment in the USA and helping enhance the U.S. reputation as a key source of Industry 4.0 solutions, he said.

Leading companies from the U.S. will come to the fair to present latest solutions for advanced manufacturing, said event spokesmen. Among them will be General Electric, Eaton, Molex, Microsoft, AT&T and IBM. Additionally, the U.S.-based Industrial Internet Consortium (IIC) will be mounting its first-ever display at Hannover Messe. The IIC is an international, open membership organization that aims to accelerate the establishment of the industrial Internet of Things.

To learn more about the upcoming event, click here to watch an on-demand broadcast of the Hannover Messe 2016 Press Preview, which took place Jan. 27. Roughly 40 companies presented their latest products and innovations to more than 100 journalists from all over the world.

 

 

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