What’s the best way to gain market share? By investing during a downturn. Beckhoff Automation is doing just that in a number of ways.
First, they substantially increased the size of their booth at the recent Hanover Fair in Germany. Second, they continue to support their relatively expensive direct sales model in the U.S. because they believe it provides superior service to their clients. Third, they just completed a multi-city tour in the U.S. to educate existing and perspective customers on their products and services.
