The White House has announced that President Barack Obama will join German Chancellor Angela Merkel in Hannover, Germany, at HANNOVER MESSE to participate in the world’s largest trade show for industrial technology.
President Obama will appear at the fair’s official opening ceremony on Sunday, April 24, 2016, and is also scheduled for the traditional opening tour of HANNOVER MESSE with Chancellor Merkel the following morning, Monday, April 25. For the first time, the United States is also a Partner Country at HANNOVER MESSE.
Approximately 250 companies from the U.S. will present solutions for networked industry on the show floor from April 25 to 29, 2016.
President Obama’s participation is the first time in the history of HANNOVER MESSE that a sitting U.S. President will attend. The White House said President Obama’s participation offers a unique opportunity to showcase American innovation and ingenuity and to highlight the United States as a prime investment destination. While in Germany, the President will also address efforts to advance negotiations on the Transatlantic Trade and Investment Partnership.
“President Obama’s participation sends a special signal about HANNOVER MESSE’s international appeal,” said Dr. Jochen Köckler, member of the managing board at Deutsche Messe AG. “The timing is perfect. In the midst of its reindustrialization, the United States has become a very attractive business partner for industry. For German machinery and plant (tool) manufacturers, the U.S. is once again the number one market.”
Approximately 70 countries will exhibit at HANNOVER MESSE 2016.
“We are thrilled that President Obama is attending HANNOVER MESSE 2016,” said Larry Turner, president and CEO of Hannover Fairs USA, the U.S. subsidiary of Deutsch Messe responsible for securing U.S. company involvement in the event. “Participating U.S. exhibitors will introduce the latest innovations in manufacturing technology and meet business partners from all over the world.”
