Deutsche Messe Growth Campaign Successfully Underway

Deutsche Messe started a new growth campaign that aims to increase revenue to more than €400 million by 2017 and sustain profitable operations while doing so.Deutsche Messe held 105 events in 2012, with more than 47,300 exhibitors and 3.4 million visitors. Total revenue from these international events reached a new record. Turkey and China, along with subsidiaries in Russia, India and Australia all saw increases."Deutsche Messe performed well above expectations in 2012." said Dr. Wolfram Fritsch, chairman of the managing board for Deutsche Messe.  "The company's HERMES+ program alone is expected to contribute around €80 million to Deutsche Messe's bottom line by the end of this year. Launched in 2009, HERMES+ is a strategic growth and cost optimization initiative that has given rise to over 50 individual projects."  Deutsche Messe successfully held the U.S. trade fair Industrial Automation North America in Chicago. Larry Turner, CEO of Hannover Fairs USA, said both North America and MDA North America, whom are part of the HERMES+ project, will be strong U.S. growth drivers.Deutsche Messe saw two prosperous acquisitions in 2012. First was the parts2clean tradeshow, which allowed the company to expand its industrial surface technology portfolio. Deutsche Messe also purchased 90% controlling interest in Messe Management GmbH, adding human resources and recruitments to its portfolio."2013 got off to a great start with our big flagship fairs here in Hannover and pleasing results from a number of our overseas tradeshows," said Dr. Fritsch. "With EMO Hannover and AGRITECHNICA in the second half of the year, we still have two major international trade fairs to go."Deutsche Messe predicts revenue to grow to more €310 million in 2013. The company plans to increase its international expansion efforts, further grow its Hannover-based portfolio of flagship fairs, enhance its range of exhibitor and visitor services, and increase its digital business, according to Deutsche Messe."The digital services and processes we have put in place over the past several years give us an unparalleled competitive edge," said Dr. Fritsch. "Now we will be leveraging these offerings to extend that edge further still."