The Baumer Group, an internationally leading Swiss manufacturer of sensors and measuring instruments for factory and process automation, has expanded its international sales presence with a new subsidiary in the United Arab Emirates. Baumer Middle East FZE in Dubai will draw on the decade-long, successful market presence of the Bourdon brand."We are continuing the global experience and expertise of Bourdon-Haenni, a member of the Baumer Group as competence center for mechanical measuring instruments since 2005, at our location in Dubai. Together with selected local sales partners, we offer many value-added services in different places. Our customers, particularly in the oil & gas and water treatment industries, profit from a local and qualified contact point for competent service for all Baumer products and services", pointed out Rüdiger Förster, President of Sales & Marketing of the Baumer Group.A worldwide sales presence with a wide product and technology portfolio as well as development and production locations in Germany, France, Denmark, Switzerland and India enable flexible completion of international and complex projects. As a result, Baumer has established itself as a reliable partner for internationally operating and demanding customers. For decades Baumer, under the brand name of Bourdon, has been working closely with world-renowned oil companies in the extraction, transport and processing. Following a long and intensive cooperation, the TOTAL Group relies on Baumer as a main supplier for diaphragm seals and pressure gauges."Baumer Middle East will use this know-how, Bourdon's market presence of more than 160 years as well as the worldwide network together with a professional and highly motivated team on site to strengthen customer support in the region even more", announced Dr. Amer Tarraf, the new Managing Director of Baumer Middle East FZE. After all, the fast growing markets in the Middle East offer promising prospects due to an increasing demand for customized and innovative quality solutions.