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A3 announces Nvidia keynote for Automate 2025

April 10, 2025
Nvidia’s Deepu Talla discusses how physical AI and Nvidia’s ecosystem are changing automation from static to dynamic

The Association for Advancing Automation (A3) announced that Deepu Talla, vice president of robotics and edge artificial intelligence (AI) at Nvidia, will deliver a keynote address at Automate 2025. He will address “Industrial Autonomy in the Era of Physical AI,” on May 13 at 9 a.m.

Talla will discuss how physical AI and Nvidia’s ecosystem are changing automation by transforming it from a static system to a dynamic. He will also highlight adaptive technology that is reshaping a wide range of sectors, from manufacturing and logistics to autonomous robots and vehicles. A3 says all this technology has the potential to impact up to $50 trillion in global GDP.

“Nvidia is among the world’s most innovative technology companies and a key accelerator of the industrial AI ecosystem,” says Jeff Burnstein, president of A3. “Given Deepu’s expertise and forward-thinking perspective, we are confident that Automate attendees will gain valuable insights from his keynote session.”

“The big bang of robotics has arrived,” says Talla. “Powered by advances in simulation, multi-modal generative models and accelerated computing from edge-to-cloud, the physical AI ecosystem is transforming the world’s largest industries and driving the next wave of industrial autonomy.”

Talla joins a keynote speaker lineup that includes Brad Holmes, the Detroit Lions executive vice president and general manager, alongside Dan Miller, Fox 2 sports director and voice of the Lions, who will present together on organizational transformation.

Automate 2025 will take place May 12-15 in Detroit at Huntington Place, and keynotes are free to all show and conference attendees. At Automate 2025, more than 800 exhibitors will display the latest in robotics, vision systems, AI, motion control and more across more than 320,000 square feet. Anyone ages 12 and older can attend the free show. A paid industry conference will coincide with the free show and is slated to feature more than 200 speakers.

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