EMCO opens Michigan showroom customer experience center

Manufacturers, educators and partners experience CNC lathes, milling machines in showroom

Jan. 26, 2026

2 min read

EMCO opened a showroom and customer experience center in Wixom, Michigan.

EMCO, a provider of precision CNC lathes, milling machines and advanced machining, opened a showroom and customer experience center in Wixom, Michigan. The showroom will provide manufacturers, educators and industry partners with a hands-on environment to explore EMCO’s portfolio, from entry-level CNC turning and milling platforms to multi-axis machining (Figure 1).

Figure 1: The EMCO showroom will provide manufacturers, educators and industry partners with a hands-on environment to explore entry-level CNC turning and milling platforms to multi-axis machining.

“This showroom is more than a display space,” said Peter Loetzner, president of EMCO. “It’s a collaborative hub where customers and partners can see our machines in action and engage directly with our technical experts. It represents our continued investment in the North American market and in the success of those who rely on EMCO Corporation technology every day.”

In June 2025, EMCO collaborated with Titans of CNC to expand CNC distribution and education.

The new showroom features a curated selection of CNC machines configured to showcase precision turning, milling and mill-turn applications. The facility enables visitors to:

view live machine demonstrations across a variety of materials and part geometries
participate in hands-on training sessions led by EMCO’s application and service specialists
explore automation and digital manufacturing products.

In addition to demonstrations, the showroom includes dedicated space for engineering consultations, application reviews and collaborative discussions tailored to specific customer production requirements.

To mark the opening of the new showroom, EMCO hosted a dealer appreciation event in November 2025, welcoming more than 40 dealers and strategic partners from across North America (Figure 2). The event served as both a celebration of the new facility and an opportunity to strengthen relationships within EMCO’s dealer network.

Figure 2: To mark the opening of the showroom, EMCO hosted a dealer appreciation event in November 2025, welcoming more than 40 dealers and strategic partners from across North America.

Attendees participated in guided showroom tours, live machine demonstrations and technical discussions highlighting EMCO’s latest machining and automation developments.

“Our dealers and partners are an essential extension of the EMCO Corporation’s team,” Loetzner added. “Hosting this event in our new showroom allowed us to bring everyone together, recognize their contributions and showcase the tools and resources that will support our shared success moving forward.”