Strawberry farming leverages AI and robotics
MISUMI Group has entered into a business agreement with Oishii Farm, a U.S. vertical farming company known for strawberries. The company reflects the Japanese monozukuri philosophy of craftsmanship, precision and excellence in production and aligns with MISUMI's commitment to the sustainable growth of the manufacturing sector and the broader monozukuri industry.
By leveraging technologies including AI and robotics, Oishii precisely controls key environmental conditions such as temperature, humidity, lighting and airflow, while also enabling automated harvesting.
Through the U.S.-based subsidiary Fictiv, which MISUMI acquired in June 2025, MISUMI supplies mechanical components to Oishii's Ametalas Farm in the United States.
As the first step, MISUMI will support Oishii with a supply of mechanical components, helping to ensure the consistent operation and scalability of its advanced vertical farming systems, which operate indoor vertical farms producing strawberries and other vegetables in Japan and the United States with the aim of realizing sustainable agriculture. In addition, the two companies will promote joint research and development by combining their respective expertise.
MISUMI and digital manufacturing
MISUMI has long supported the Monozukuri industries through the manufacture and sales of mechanical components incorporated into production equipment and machinery. From more than 30 million standard components to custom-made parts for which AI recognizes 3D CAD data and provides instant quotations, MISUMI enables one-stop procurement across a broad range of products.
The agreement marks MISUMI's investment in Oishii, a company dedicated to realizing next-generation smart agriculture. In parallel, MISUMI will support Oishii's growth by promoting joint research and development.
By combining MISUMI's strengths in general-purpose technologies and standardization with Oishii's deep, industry-specific expertise, the two companies will jointly conduct research and development of components for agricultural automation. Products created through these initiatives are expected to support the global agritech sector going forward.
