Rebranding concept with a magnifying glass

Iconics rebrands with parent company Mitsubishi Electric

May 1, 2025
Mitsubishi Electric Iconics Digital Solutions will represent the Iconics brands in the U.S., U.K., Czech and Italy

Iconics has been rebranded as Mitsubishi Electric Iconics Digital Solutions (MEIDS). Effective April 1, the Iconics brands changed names and logo to the Mitsubishi Electric brand.

In addition to MEIDS, Iconics brands in the UK, Czech and Italy have also changed to Mitsubishi Electric Iconics Digital Solutions UK Ltd., Mitsubishi Electric Iconics Digital Solutions Czech s.r.o. and Mitsubishi Electric Iconics Digital Solutions Italy S.r.l, respectively.

Iconics says the new name and adoption of the Mitsubishi Electric logo seek to clarify its relationship with the parent company, while retaining legacy of Iconics.

There have been no changes to the names of Iconics Germany GmbH or Iconics Europe B.V., and they will continue to operate under their Iconics names.

All other aspects of the business remain the same. There has been no change in the company’s management, structure, products, services, bank information and current contract agreements.

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