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Allied Electronics & Automation to rebrand as RS

Oct. 13, 2022
RS Group continues plan to consolidate all brands under one name

Allied Electronics & Automation, a trading brand of RS Group, will rebrand as RS in 2023. The name change is part of an overall rebranding strategy to establish a better connection across RS Group’s products and services.

ā€œThis marks the beginning of an exciting new chapter for us,ā€ said Lindsley Ruth, chief executive officer of RS Group, which stocks more than 700,000 industrial and electronic products from more than 2,500 suppliers. ā€œAligning all of our businesses under RS Group allows us to operate as a single global integrated solutions partner, expanding our value proposition and making it easier for our customers and suppliers to do business with us.ā€

RS Group’s operations in 32 countries serve more than a million industrial customers, shipping nearly 60,000 parcels daily.

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