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Allied Electronics & Automation to rebrand as RS

Oct. 13, 2022
RS Group continues plan to consolidate all brands under one name

Allied Electronics & Automation, a trading brand of RS Group, will rebrand as RS in 2023. The name change is part of an overall rebranding strategy to establish a better connection across RS Group’s products and services.

“This marks the beginning of an exciting new chapter for us,” said Lindsley Ruth, chief executive officer of RS Group, which stocks more than 700,000 industrial and electronic products from more than 2,500 suppliers. “Aligning all of our businesses under RS Group allows us to operate as a single global integrated solutions partner, expanding our value proposition and making it easier for our customers and suppliers to do business with us.”

RS Group’s operations in 32 countries serve more than a million industrial customers, shipping nearly 60,000 parcels daily.