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Critical Manufacturing acquires Twinzo

May 9, 2025
The MES provider will integrate Twinzo’s digital twin platform, providing a mobile 3D environment

Manufacturing execution system (MES) provider Critical Manufacturing has partnered with Twinzo, a real-time 3D digital twin technology provider. This partnership introduces a seamless connector that integrates Twinzo’s digital twin platform directly with Critical Manufacturing MES – providing live visualization of manufacturing operations in an intuitive, mobile 3D environment.

Twinzo’s digital twin app transforms complex factory environments into immersive 3D spaces that reflect real-time conditions across equipment, processes and production lines. It provides users with the ability to navigate their facilities virtually, monitor key performance indicators like overall equipment effectiveness (OEE) and access tailored insights across roles—from frontline operators to plant managers. With configurable data flows and user defined control over which metrics are streamed, the solution delivers the most relevant information without added complexity, supporting better, faster decision making at every level of the organization.

“We have always believed that technology should make factory life simpler, more collaborative and more informed,” says Michal Ukropec, CEO at Twinzo. “Partnering with Critical Manufacturing allows us to bring our technology into some of the most advanced smart factories in the world — connecting real-time visualization with one of the most capable MES solutions on the market. Together, we are turning visibility into action—and that’s where real transformation begins.”

The integration is part of Critical Manufacturing’s Industry 4.0 strategy, which positions the MES not just as a standalone solution, but as the central backbone of a broader ecosystem of manufacturing intelligence. In addition to a robust manufacturing data platform, Critical Manufacturing is developing a flexible suite of plug-and-play applications that enable customers to adopt new technologies quickly and without disruption. These apps, developed both in-house and with partners like Twinzo, leverage Critical Manufacturing MES data for increased visibility into specific processes or machines, giving access to pre-built dashboards for quicker, more informed decision-making. By connecting with the latest and most innovative third-party technology, it increases manufacturers’ power to scale their digital capabilities over time at their own pace for their specific needs.

“Our customers are looking for more than just technology — they want the freedom to choose the tools that suit their goals and the ability to scale those tools easily,” says Teresa Carreiro, head of subscription business at Critical Manufacturing. “Twinzo’s app fits perfectly into this vision. It is user-friendly, impactful and built for the future. This partnership is not just about enabling digital twins in a flexible subscription model, it’s about building a connected environment that responds to both the needs and ambitions of modern manufacturers.”

The partnership will be on full display at the upcoming MES & Industry 4.0 (MESI) Summit, hosted by Critical Manufacturing in Porto from June 12 to 13. Twinzo will be featured in the event’s Innovation Hub — a dedicated space showcasing technologies that are reshaping the manufacturing landscape. As part of the innovation hub, Twinzo will present the solution in action, offering attendees a firsthand look at how digital twins are enhancing factory visibility, performance and collaboration.

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