Allied Electronics & Automation is now RS

Allied Electronics & Automation, the main trading brand of RS Group plc in the Americas, is now rebranded as RS. This rebranding is designed to help industrial customers overcome challenges and further enhance the company’s customer experience in the region.

Rebranding Allied as RS is RS Group’s latest effort to consolidate the product offer, service portfolio and experience of its global brands under a single, unified RS brand identity. This will provide opportunities to improve efficiencies, generate sustainable value and increase scalability for stakeholders.

“Allied earned a reputation as a leading distributor of industrial products and services in North America and was recognized for being reliable and committed to solving our customers’ problems. RS is founded on these same core values, so aligning under the banner of RS extends our ability to deliver value for our customers,” said Jessie Dearien, RS vice president of marketing, Americas. “Being part of the global RS team will enable us to leverage our expertise and experience across the Group. Our aim is to think bigger, make the impossible possible, become the first choice for our stakeholders, and make amazing happen for a better world.”